Ph\u00e1t bi\u1ec3u cu\u1ed1i n\u0103m c\u1ee7a gi\u00e1m \u0111\u1ed1c c\u00f3 \u00fd ngh\u0129a g\u00ec<\/figcaption><\/figure>\nB\u00e0i ph\u00e1t bi\u1ec3u c\u1ee7a gi\u00e1m \u0111\u1ed1c nh\u00e2n d\u1ecbp t\u1ea5t ni\u00ean <\/span>ch\u00ednh l\u00e0 s\u1ee3i d\u00e2y k\u1ebft n\u1ed1i qu\u00e1 kh\u1ee9 v\u1edbi t\u01b0\u01a1ng lai, bi\u1ebfn nh\u1eefng con s\u1ed1 kh\u00f4 khan th\u00e0nh c\u00e2u chuy\u1ec7n v\u1ec1 s\u1ef1 n\u1ed7 l\u1ef1c, bi\u1ebfn nh\u1eefng kh\u00f3 kh\u0103n th\u00e0nh b\u00e0i h\u1ecdc v\u1ec1 l\u00f2ng ki\u00ean c\u01b0\u1eddng, v\u00e0 th\u1eafp l\u00ean ng\u1ecdn l\u1eeda nhi\u1ec7t huy\u1ebft cho nh\u1eefng m\u1ee5c ti\u00eau ph\u00eda tr\u01b0\u1edbc. N\u00f3 ch\u00ednh l\u00e0 kho\u1ea3nh kh\u1eafc truy\u1ec1n t\u1ea3i t\u1ea7m nh\u00ecn, tri \u00e2n v\u00e0 t\u1ea1o ra ni\u1ec1m tin – th\u1ee9 “linh h\u1ed3n” th\u1ef1c s\u1ef1 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n s\u00e2u \u0111\u1eadm nh\u1ea5t sau khi b\u1eefa ti\u1ec7c t\u00e0n.<\/p>\n<\/span>D\u00e0n \u00fd chi ti\u1ebft cho m\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea5t ni\u00ean \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n<\/strong><\/span><\/h2>\nM\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u hay kh\u00f4ng \u0111\u1ebfn t\u1eeb s\u1ef1 ng\u1eabu h\u1ee9ng, m\u00e0 \u0111\u1ebfn t\u1eeb s\u1ef1 chu\u1ea9n b\u1ecb k\u1ef9 l\u01b0\u1ee1ng. Nhi\u1ec1u gi\u00e1m \u0111\u1ed1c th\u01b0\u1eddng loay hoay kh\u00f4ng bi\u1ebft b\u1eaft \u0111\u1ea7u t\u1eeb \u0111\u00e2u v\u00e0 k\u1ebft th\u00fac nh\u01b0 th\u1ebf n\u00e0o. \u0110\u1eebng lo, m\u1ed9t d\u00e0n \u00fd chu\u1ea9n v\u1edbi c\u1ea5u tr\u00fac 3 ph\u1ea7n r\u00f5 r\u00e0ng s\u1ebd l\u00e0 “kim ch\u1ec9 nam” gi\u00fap b\u00e0i ph\u00e1t bi\u1ec3u ti\u1ec7c t\u1ea5t ni\u00ean c\u00f4ng ty <\/span>c\u1ee7a gi\u00e1m \u0111\u1ed1c c\u00f3 s\u01b0\u1eddn v\u1eefng ch\u1eafc, th\u00f4ng \u0111i\u1ec7p r\u00f5 r\u00e0ng v\u00e0 gi\u00e0u c\u1ea3m x\u00fac. H\u00e3y tu\u00e2n theo b\u1ed9 khung d\u01b0\u1edbi \u0111\u00e2y.<\/p>\n<\/span>Ph\u1ea7n m\u1edf \u0111\u1ea7u\u00a0<\/strong><\/span><\/h3>\nL\u1eddi khai m\u1ea1c ti\u1ec7c t\u1ea5t ni\u00ean <\/span>l\u00e0 ch\u00eca kh\u00f3a \u0111\u1ec3 thu h\u00fat s\u1ef1 ch\u00fa \u00fd v\u00e0 t\u1ea1o thi\u1ec7n c\u1ea3m v\u1edbi ng\u01b0\u1eddi nghe. Gi\u00e1m \u0111\u1ed1c n\u00ean ph\u00e1t bi\u1ec3u khai m\u1ea1c ti\u1ec7c t\u1ea5t ni\u00ean <\/span>b\u1eb1ng l\u1eddi ch\u00e0o th\u00e2n m\u1eadt, tr\u00e2n tr\u1ecdng g\u1eedi \u0111\u1ebfn to\u00e0n th\u1ec3 kh\u00e1ch m\u1eddi, nh\u00e2n vi\u00ean, \u0111\u1ed1i t\u00e1c c\u00f3 m\u1eb7t t\u1ea1i bu\u1ed5i ti\u1ec7c.<\/p>\n![\"Ph\u1ea7n](\"https:\/\/tcskngoisaoviet.com\/wp-content\/uploads\/2025\/08\/Phan-mo-dau-\u2013-loi-chao-va-thu-hut-su-chu-y.jpg\")
Ph\u1ea7n m\u1edf \u0111\u1ea7u l\u1eddi ch\u00e0o v\u00e0 thu h\u00fat s\u1ef1 ch\u00fa \u00fd<\/figcaption><\/figure>\nSau \u0111\u00f3, kh\u00e9o l\u00e9o nh\u1ea5n m\u1ea1nh kh\u00f4ng kh\u00ed \u0111\u1eb7c bi\u1ec7t c\u1ee7a bu\u1ed5i t\u1ea5t ni\u00ean, n\u01a1i m\u1ecdi ng\u01b0\u1eddi c\u00f9ng nhau nh\u00ecn l\u1ea1i m\u1ed9t n\u0103m \u0111\u00e3 qua trong s\u1ef1 \u1ea5m \u00e1p v\u00e0 g\u1eafn k\u1ebft. \u0110\u1ec3 t\u0103ng ph\u1ea7n g\u1ea7n g\u0169i, b\u00e0i ph\u00e1t bi\u1ec3u khai m\u1ea1c t\u1ea5t ni\u00ean <\/span>c\u00f3 th\u1ec3 d\u1eabn v\u00e0o b\u1eb1ng m\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn, m\u1ed9t l\u1eddi ph\u00e1t bi\u1ec3u khai m\u1ea1c ti\u1ec7c t\u1ea5t ni\u00ean c\u00f3 th\u1ec3 b\u1eb1ng m\u1ed9t l\u1eddi<\/span>\u00a0chia s\u1ebb c\u00e1 nh\u00e2n ho\u1eb7c m\u1ed9t c\u00e2u n\u00f3i h\u00e0i h\u01b0\u1edbc, nh\u1eb9 nh\u00e0ng.<\/p>\nV\u00ed d\u1ee5 l\u1eddi m\u1edf \u0111\u1ea7u ti\u1ec7c t\u1ea5t ni\u00ean<\/span>:<\/strong><\/p>\n\n- “L\u1eddi \u0111\u1ea7u ti\u00ean, thay m\u1eb7t Ban L\u00e3nh \u0111\u1ea1o, t\u00f4i xin g\u1eedi l\u1eddi ch\u00e0o tr\u00e2n tr\u1ecdng v\u00e0 l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh nh\u1ea5t \u0111\u1ebfn to\u00e0n th\u1ec3 c\u00e1c th\u00e0nh vi\u00ean trong \u0111\u1ea1i gia \u0111\u00ecnh [T\u00ean C\u00f4ng ty] \u0111\u00e3 c\u00f3 m\u1eb7t \u0111\u00f4ng \u0111\u1ee7 trong bu\u1ed5i t\u1ed1i ng\u00e0y h\u00f4m nay. Th\u1eadt kh\u00f3 tin l\u00e0 m\u1ed9t n\u0103m n\u1eefa l\u1ea1i s\u1eafp qua. Nh\u00ecn xu\u1ed1ng b\u00e0n ti\u1ec7c h\u00f4m nay, t\u00f4i c\u1ea3m th\u1ea5y kh\u00f4ng ch\u1ec9 l\u00e0 s\u1ef1 sum h\u1ecdp, m\u00e0 l\u00e0 m\u1ed9t h\u00e0nh tr\u00ecnh \u0111\u1ea7y t\u1ef1 h\u00e0o \u0111ang \u0111\u01b0\u1ee3c kh\u00e9p l\u1ea1i b\u1eb1ng n\u1ee5 c\u01b0\u1eddi c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi \u1edf \u0111\u00e2y.\u201d<\/li>\n<\/ul>\n
<\/span>Ph\u1ea7n th\u00e2n b\u00e0i\u00a0<\/strong><\/span><\/h3>\n\u0110\u00e2y l\u00e0 ph\u1ea7n n\u1ed9i dung ch\u00ednh, n\u01a1i ng\u01b0\u1eddi ph\u00e1t bi\u1ec3u c\u00f3 th\u1ec3 chia s\u1ebb t\u1ed5ng quan h\u00e0nh tr\u00ecnh trong n\u0103m qua. Tr\u01b0\u1edbc ti\u00ean, h\u00e3y nh\u00ecn l\u1ea1i nh\u1eefng th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt, c\u1ea3 v\u1ec1 k\u1ebft qu\u1ea3 v\u00e0 qu\u00e1 tr\u00ecnh n\u1ed7 l\u1ef1c c\u1ee7a to\u00e0n th\u1ec3 \u0111\u1ed9i ng\u0169. K\u1ebf ti\u1ebfp l\u00e0 ph\u1ea7n ghi nh\u1eadn v\u00e0 tri \u00e2n, g\u1eedi l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh \u0111\u1ebfn t\u1eebng t\u1eadp th\u1ec3 ho\u1eb7c c\u00e1 nh\u00e2n \u0111\u00e3 \u0111\u00f3ng g\u00f3p \u2013 t\u1eeb nh\u00e2n vi\u00ean, b\u1ed9 ph\u1eadn h\u1eadu c\u1ea7n \u0111\u1ebfn kh\u00e1ch h\u00e0ng, \u0111\u1ed1i t\u00e1c. Sau \u0111\u00f3, c\u00f3 th\u1ec3 nh\u1ea5n m\u1ea1nh gi\u00e1 tr\u1ecb v\u0103n h\u00f3a doanh nghi\u1ec7p v\u00e0 s\u1ef1 b\u1ec1n b\u1ec9 \u0111\u00e3 gi\u00fap t\u1eadp th\u1ec3 v\u01b0\u1ee3t qua th\u1eed th\u00e1ch. Cu\u1ed1i c\u00f9ng, h\u01b0\u1edbng v\u1ec1 t\u01b0\u01a1ng lai, chia s\u1ebb nh\u1eefng m\u1ee5c ti\u00eau, t\u1ea7m nh\u00ecn v\u00e0 tinh th\u1ea7n s\u1eb5n s\u00e0ng b\u1ee9t ph\u00e1 trong n\u0103m m\u1edbi.<\/p>\n
V\u00ed d\u1ee5:<\/strong><\/p>\n\n- \u00a0“Ch\u00fang ta \u0111\u00e3 c\u00f9ng nhau \u0111i qua m\u1ed9t n\u0103m 2024 v\u1edbi \u0111\u1ea7y bi\u1ebfn \u0111\u1ed9ng. \u0110\u00e3 c\u00f3 nh\u1eefng l\u00fac ch\u00fang ta ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi \u00e1p l\u1ef1c th\u1ecb tr\u01b0\u1eddng, v\u1edbi nh\u1eefng b\u00e0i to\u00e1n kh\u00f3 kh\u0103n. Nh\u01b0ng sau t\u1ea5t c\u1ea3, ch\u00fang ta \u0111\u00e3 v\u1ec1 \u0111\u00edch m\u1ed9t c\u00e1ch ngo\u1ea1n m\u1ee5c v\u1edbi… [n\u00eau 1-2 th\u00e0nh t\u1ef1u n\u1ed5i b\u1eadt nh\u1ea5t].”<\/li>\n
- “Th\u00e0nh c\u00f4ng n\u00e0y kh\u00f4ng thu\u1ed9c v\u1ec1 ri\u00eang Ban L\u00e3nh \u0111\u1ea1o, m\u00e0 n\u00f3 thu\u1ed9c v\u1ec1 s\u1ef1 n\u1ed7 l\u1ef1c kh\u00f4ng m\u1ec7t m\u1ecfi c\u1ee7a ph\u00f2ng Kinh doanh, s\u1ef1 s\u00e1ng t\u1ea1o c\u1ee7a \u0111\u1ed9i ng\u0169 Marketing, s\u1ef1 t\u1eadn t\u1ee5y c\u1ee7a c\u00e1c anh ch\u1ecb em kh\u1ed1i s\u1ea3n xu\u1ea5t, v\u00e0 s\u1ef1 h\u1ed7 tr\u1ee3 th\u1ea7m l\u1eb7ng c\u1ee7a kh\u1ed1i v\u0103n ph\u00f2ng… T\u00f4i xin ch\u00e2n th\u00e0nh c\u1ea3m \u01a1n t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n.”<\/li>\n
- \u00a0“N\u0103m 2025 \u0111ang m\u1edf ra tr\u01b0\u1edbc m\u1eaft v\u1edbi nh\u1eefng c\u01a1 h\u1ed9i m\u1edbi. T\u00f4i tin r\u1eb1ng v\u1edbi n\u1ec1n t\u1ea3ng v\u1eefng ch\u1eafc v\u00e0 tinh th\u1ea7n \u0111o\u00e0n k\u1ebft n\u00e0y, [T\u00ean c\u00f4ng ty] s\u1ebd ti\u1ebfp t\u1ee5c chinh ph\u1ee5c nh\u1eefng \u0111\u1ec9nh cao m\u1edbi, m\u00e0 m\u1ee5c ti\u00eau tr\u01b0\u1edbc m\u1eaft c\u1ee7a ch\u00fang ta l\u00e0… H\u00e3y c\u00f9ng nhau bi\u1ebfn n\u00f3 th\u00e0nh hi\u1ec7n th\u1ef1c!”<\/li>\n<\/ul>\n
![\"Ph\u1ea7n](\"https:\/\/tcskngoisaoviet.com\/wp-content\/uploads\/2025\/08\/Phan-than-bai-\u2013-nhin-lai-ghi-nhan-huong-toi.jpg\")
Ph\u1ea7n th\u00e2n b\u00e0i nh\u00ecn l\u1ea1i, ghi nh\u1eadn, h\u01b0\u1edbng t\u1edbi<\/figcaption><\/figure>\n<\/span>Ph\u1ea7n k\u1ebft b\u00e0i \u2013 truy\u1ec1n l\u1eeda v\u00e0 khai ti\u1ec7c<\/strong><\/span><\/h3>\nK\u1ebft th\u00fac b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea1i ti\u1ec7c t\u1ea5t ni\u00ean b\u1eb1ng m\u1ed9t l\u1eddi ch\u00fac n\u0103m m\u1edbi ch\u00e2n th\u00e0nh v\u00e0 \u0111\u1ea7y c\u1ea3m h\u1ee9ng. \u0110\u00e2y l\u00e0 l\u00fac ng\u01b0\u1eddi \u0111\u1ee9ng \u0111\u1ea7u lan t\u1ecfa tinh th\u1ea7n t\u00edch c\u1ef1c, kh\u00edch l\u1ec7 t\u1eadp th\u1ec3 b\u01b0\u1edbc v\u00e0o n\u0103m m\u1edbi v\u1edbi t\u00e2m th\u1ebf h\u00e0o h\u1ee9ng v\u00e0 tr\u00e0n \u0111\u1ea7y n\u0103ng l\u01b0\u1ee3ng. Cu\u1ed1i c\u00f9ng, m\u1eddi m\u1ecdi ng\u01b0\u1eddi c\u00f9ng n\u00e2ng ly v\u00e0 khai ti\u1ec7c, \u0111\u00e2y l\u00e0 kho\u1ea3nh kh\u1eafc mang t\u00ednh bi\u1ec3u t\u01b0\u1ee3ng, kh\u01a1i d\u1eady kh\u00f4ng kh\u00ed vui t\u01b0\u01a1i v\u00e0 k\u1ebft n\u1ed1i trong bu\u1ed5i ti\u1ec7c. H\u00e3y k\u1ebft l\u1ea1i b\u1eb1ng m\u1ed9t c\u00e2u ng\u1eafn g\u1ecdn, m\u1ea1nh m\u1ebd v\u00e0 d\u1ec5 ghi nh\u1edb \u0111\u1ec3 t\u1ea1o d\u01b0 \u00e2m c\u1ea3m x\u00fac cho to\u00e0n h\u1ed9i tr\u01b0\u1eddng.<\/p>\n![\"Ph\u1ea7n](\"https:\/\/tcskngoisaoviet.com\/wp-content\/uploads\/2025\/08\/Phan-ket-bai-\u2013-truyen-lua-va-khai-tiec.jpg\")
Ph\u1ea7n k\u1ebft b\u00e0i truy\u1ec1n l\u1eeda v\u00e0 khai ti\u1ec7c<\/figcaption><\/figure>\nV\u00ed d\u1ee5:<\/strong><\/p>\n\n- “M\u1ed9t l\u1ea7n n\u1eefa, xin \u0111\u01b0\u1ee3c c\u1ea3m \u01a1n s\u1ef1 c\u1ed1ng hi\u1ebfn c\u1ee7a t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n. Xin g\u1eedi l\u1eddi c\u1ea3m \u01a1n \u0111\u1ebfn c\u1ea3 nh\u1eefng ng\u01b0\u1eddi th\u00e2n, gia \u0111\u00ecnh c\u1ee7a c\u00e1c b\u1ea1n \u2013 h\u1eadu ph\u01b0\u01a1ng v\u1eefng ch\u1eafc \u0111\u00e3 lu\u00f4n \u1ee7ng h\u1ed9. Nh\u00e2n d\u1ecbp n\u0103m m\u1edbi Gi\u00e1p Th\u00ecn s\u1eafp \u0111\u1ebfn, xin ch\u00fac to\u00e0n th\u1ec3 anh ch\u1ecb em v\u00e0 gia \u0111\u00ecnh m\u1ed9t n\u0103m m\u1edbi An Khang – Th\u1ecbnh V\u01b0\u1ee3ng – V\u1ea1n S\u1ef1 Nh\u01b0 \u00dd.”<\/li>\n
- “V\u00e0 b\u00e2y gi\u1edd, kh\u00f4ng \u0111\u1ec3 m\u1ecdi ng\u01b0\u1eddi ch\u1edd l\u00e2u h\u01a1n n\u1eefa. N\u00e0o, h\u00e3y c\u00f9ng nhau \u0111\u1ee9ng d\u1eady, n\u00e2ng cao ly c\u1ee7a m\u00ecnh! V\u00ec m\u1ed9t n\u0103m 2024 \u0111\u00e1ng nh\u1edb v\u00e0 m\u1ed9t n\u0103m 2025 r\u1ef1c r\u1ee1 h\u01a1n n\u1eefa! 1, 2, 3… Z\u00f4! Xin tuy\u00ean b\u1ed1, b\u1eefa ti\u1ec7c t\u1ea5t ni\u00ean c\u1ee7a c\u00f4ng ty… ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u!”<\/li>\n<\/ul>\n
<\/span>Tuy\u1ec3n t\u1eadp nh\u1eefng b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea5t ni\u00ean hay nh\u1ea5t c\u1ee7a gi\u00e1m \u0111\u1ed1c<\/span><\/strong><\/span><\/h2>\nKh\u00f4ng c\u00f3 m\u1ed9t k\u1ecbch b\u1ea3n n\u00e0o ph\u00f9 h\u1ee3p cho t\u1ea5t c\u1ea3 c\u00e1c bu\u1ed5i ti\u1ec7c. M\u1ed7i c\u00f4ng ty, m\u1ed7i n\u0103m \u0111\u1ec1u c\u00f3 m\u1ed9t c\u00e2u chuy\u1ec7n ri\u00eang. M\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea5t ni\u00ean c\u1ee7a gi\u00e1m \u0111\u1ed1c hay l\u00e0 b\u00e0i ph\u00e1t bi\u1ec3u n\u00f3i l\u00ean \u0111\u01b0\u1ee3c c\u00e2u chuy\u1ec7n \u0111\u00f3. D\u01b0\u1edbi \u0111\u00e2y l\u00e0 nh\u1eefng m\u1eabu b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea5t ni\u00ean c\u00f4ng ty <\/span>chi ti\u1ebft \u0111\u01b0\u1ee3c bi\u00ean so\u1ea1n cho t\u1eebng ho\u00e0n c\u1ea3nh c\u1ee5 th\u1ec3, b\u1ea1n c\u00f3 th\u1ec3 tham kh\u1ea3o, t\u00f9y ch\u1ec9nh \u0111\u1ec3 ph\u00f9 h\u1ee3p nh\u1ea5t v\u1edbi v\u0103n h\u00f3a v\u00e0 t\u00ecnh h\u00ecnh th\u1ef1c t\u1ebf c\u1ee7a doanh nghi\u1ec7p m\u00ecnh.<\/p>\n<\/span>M\u1eabu 1: D\u00e0nh cho n\u0103m kinh doanh th\u00e0nh c\u00f4ng r\u1ef1c r\u1ee1<\/strong><\/span><\/h3>\nKhi doanh nghi\u1ec7p v\u1eeba tr\u1ea3i qua m\u1ed9t n\u0103m \u201cb\u1ed9i thu\u201d \u0111\u1ea1t m\u1ee5c ti\u00eau, t\u0103ng tr\u01b0\u1edfng m\u1ea1nh, m\u1edf r\u1ed9ng th\u1ecb tr\u01b0\u1eddng v\u00e0 b\u00e0i ph\u00e1t bi\u1ec3u ti\u1ec7c t\u1ea5t ni\u00ean cu\u1ed1i n\u0103m<\/span> c\u1ea7n th\u1ec3 hi\u1ec7n r\u00f5 ni\u1ec1m t\u1ef1 h\u00e0o, s\u1ef1 ghi nh\u1eadn v\u00e0 ni\u1ec1m tin m\u1ea1nh m\u1ebd v\u00e0o t\u01b0\u01a1ng lai. \u0110\u00e2y l\u00e0 c\u01a1 h\u1ed9i tuy\u1ec7t v\u1eddi \u0111\u1ec3 truy\u1ec1n c\u1ea3m h\u1ee9ng, lan t\u1ecfa tinh th\u1ea7n chi\u1ebfn th\u1eafng \u0111\u1ebfn to\u00e0n th\u1ec3 \u0111\u1ed9i ng\u0169.<\/p>\n
\nK\u00ednh th\u01b0a c\u00e1c v\u1ecb kh\u00e1ch qu\u00fd, c\u00f9ng to\u00e0n th\u1ec3 c\u00e1c anh ch\u1ecb em trong \u0111\u1ea1i gia \u0111\u00ecnh [T\u00ean C\u00f4ng ty]!<\/em><\/p>\nL\u1eddi \u0111\u1ea7u ti\u00ean, cho ph\u00e9p t\u00f4i \u0111\u01b0\u1ee3c g\u1eedi l\u1eddi ch\u00e0o n\u1ed3ng nhi\u1ec7t v\u00e0 l\u1eddi c\u1ea3m \u01a1n ch\u00e2n th\u00e0nh nh\u1ea5t \u0111\u1ebfn t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n \u0111\u00e3 c\u00f3 m\u1eb7t trong \u0111\u00eam ti\u1ec7c ng\u00e0y h\u00f4m nay – m\u1ed9t \u0111\u00eam ti\u1ec7c \u0111\u1ec3 ch\u00fang ta c\u00f9ng nhau \u0103n m\u1eebng m\u1ed9t n\u0103m 2024\u00a0TH\u00c0NH C\u00d4NG NGO\u00c0I S\u1ee8C T\u01af\u1edeNG T\u01af\u1ee2NG!<\/p>\n
Th\u01b0a c\u00e1c b\u1ea1n, t\u00f4i c\u00f2n nh\u1edb nh\u01b0 in, v\u00e0o bu\u1ed5i ti\u1ec7c t\u1ea5t ni\u00ean n\u0103m ngo\u00e1i, ch\u00fang ta \u0111\u00e3 c\u00f9ng nhau \u0111\u1eb7t ra nh\u1eefng m\u1ee5c ti\u00eau r\u1ea5t tham v\u1ecdng. L\u00fac \u0111\u00f3, c\u00f3 th\u1ec3 c\u00f3 ng\u01b0\u1eddi ho\u00e0i nghi, c\u00f3 ng\u01b0\u1eddi lo l\u1eafng. Nh\u01b0ng h\u00f4m nay, t\u00f4i c\u00f3 th\u1ec3 t\u1ef1 h\u00e0o tuy\u00ean b\u1ed1: Ch\u00fang ta kh\u00f4ng ch\u1ec9 \u0111\u1ea1t \u0111\u01b0\u1ee3c, m\u00e0 ch\u00fang ta \u0111\u00e3\u00a0\u0110\u1eacP TAN\u00a0nh\u1eefng m\u1ee5c ti\u00eau \u0111\u00f3!<\/p>\n
(Ng\u1eebng l\u1ea1i m\u1ed9t ch\u00fat \u0111\u1ec3 kh\u00e1n ph\u00f2ng v\u1ed7 tay).<\/em><\/p>\nDoanh thu c\u1ee7a ch\u00fang ta \u0111\u00e3 t\u0103ng tr\u01b0\u1edfng [N\u00eau con s\u1ed1 c\u1ee5 th\u1ec3, v\u00ed d\u1ee5: 150%]. Ch\u00fang ta \u0111\u00e3 ra m\u1eaft th\u00e0nh c\u00f4ng s\u1ea3n ph\u1ea9m [T\u00ean s\u1ea3n ph\u1ea9m], m\u1ed9t s\u1ea3n ph\u1ea9m m\u00e0 gi\u1edd \u0111\u00e2y \u0111\u00e3 chi\u1ebfm l\u0129nh th\u1ecb tr\u01b0\u1eddng. Ch\u00fang ta \u0111\u00e3 k\u00fd k\u1ebft h\u1ee3p \u0111\u1ed3ng l\u1ecbch s\u1eed v\u1edbi \u0111\u1ed1i t\u00e1c [T\u00ean \u0111\u1ed1i t\u00e1c], m\u1edf ra m\u1ed9t ch\u01b0\u01a1ng m\u1edbi cho s\u1ef1 ph\u00e1t tri\u1ec3n c\u1ee7a c\u00f4ng ty.<\/p>\n
Nh\u01b0ng, nh\u1eefng con s\u1ed1 \u1ea5n t\u01b0\u1ee3ng \u0111\u00f3 kh\u00f4ng ph\u1ea3i l\u00e0 th\u1ee9 khi\u1ebfn t\u00f4i t\u1ef1 h\u00e0o nh\u1ea5t. \u0110i\u1ec1u t\u00f4i t\u1ef1 h\u00e0o nh\u1ea5t, ch\u00ednh l\u00e0 \u0111\u01b0\u1ee3c ch\u1ee9ng ki\u1ebfn s\u1ef1 tr\u01b0\u1edfng th\u00e0nh v\u00e0 b\u1ee9t ph\u00e1 c\u1ee7a m\u1ed7i c\u00e1 nh\u00e2n c\u00e1c b\u1ea1n.<\/p>\n
Th\u00e0nh c\u00f4ng n\u00e0y l\u00e0 nh\u1eefng \u0111\u00eam th\u1ee9c tr\u1eafng c\u1ee7a \u0111\u1ed9i ng\u0169 K\u1ef9 thu\u1eadt \u0111\u1ec3 ho\u00e0n thi\u1ec7n t\u1eebng d\u00f2ng code. L\u00e0 nh\u1eefng cu\u1ed9c g\u1ecdi kh\u00f4ng ng\u1eebng ngh\u1ec9 v\u00e0 nh\u1eefng chuy\u1ebfn c\u00f4ng t\u00e1c tri\u1ec1n mi\u00ean c\u1ee7a c\u00e1c chi\u1ebfn binh Kinh doanh. L\u00e0 s\u1ef1 s\u00e1ng t\u1ea1o kh\u00f4ng gi\u1edbi h\u1ea1n c\u1ee7a \u0111\u1ed9i ng\u0169 Marketing \u0111\u00e3 t\u1ea1o ra nh\u1eefng chi\u1ebfn d\u1ecbch viral tri\u1ec7u view. V\u00e0 l\u00e0 s\u1ef1 t\u1ec9 m\u1ec9, ch\u00ednh x\u00e1c \u0111\u1ebfn t\u1eebng con s\u1ed1 c\u1ee7a b\u1ed9 ph\u1eadn K\u1ebf to\u00e1n, s\u1ef1 h\u1ed7 tr\u1ee3 th\u1ea7m l\u1eb7ng nh\u01b0ng kh\u00f4ng th\u1ec3 thi\u1ebfu c\u1ee7a kh\u1ed1i H\u00e0nh ch\u00ednh – Nh\u00e2n s\u1ef1.<\/p>\n
M\u1ed7i m\u1ed9t ph\u00f2ng ban, m\u1ed7i m\u1ed9t c\u00e1 nh\u00e2n c\u00e1c b\u1ea1n ch\u00ednh l\u00e0 m\u1ed9t ng\u01b0\u1eddi h\u00f9ng trong c\u00e2u chuy\u1ec7n th\u00e0nh c\u00f4ng c\u1ee7a [T\u00ean C\u00f4ng ty] n\u0103m nay. Xin h\u00e3y d\u00e0nh m\u1ed9t tr\u00e0ng ph\u00e1o tay th\u1eadt l\u1edbn \u0111\u1ec3 c\u1ea3m \u01a1n ch\u00ednh b\u1ea3n th\u00e2n ch\u00fang ta!<\/p>\n
V\u1edbi \u0111\u00e0 ti\u1ebfn n\u00e0y, t\u00f4i tin r\u1eb1ng n\u0103m 2025 s\u1ebd l\u00e0 m\u1ed9t n\u0103m ch\u00fang ta ti\u1ebfp t\u1ee5c v\u01b0\u01a1n xa h\u01a1n n\u1eefa. H\u00e3y xem th\u00e0nh c\u00f4ng c\u1ee7a h\u00f4m nay l\u00e0 b\u1ec7 ph\u00f3ng cho nh\u1eefng \u0111\u1ec9nh cao m\u1edbi v\u00e0o ng\u00e0y mai.<\/p>\n
V\u00e0 b\u00e2y gi\u1edd, kh\u00f4ng c\u00f2n l\u1eddi n\u00e0o c\u00f3 th\u1ec3 di\u1ec5n t\u1ea3 h\u1ebft ni\u1ec1m vui n\u00e0y. T\u00f4i \u0111\u1ec1 ngh\u1ecb t\u1ea5t c\u1ea3 ch\u00fang ta h\u00e3y c\u00f9ng \u0111\u1ee9ng d\u1eady, n\u00e2ng cao ly! V\u00ec nh\u1eefng th\u00e0nh t\u1ef1u \u0111\u00e3 qua, v\u00e0 v\u00ec nh\u1eefng \u0111\u1ec9nh cao s\u1eafp t\u1edbi! 1, 2, 3… Z\u00d4!<\/p>\n
Xin tuy\u00ean b\u1ed1, ti\u1ec7c t\u1ea5t ni\u00ean 2024 ch\u00ednh th\u1ee9c b\u1eaft \u0111\u1ea7u!<\/em><\/p>\n<\/span>M\u1eabu 2: D\u00e0nh cho n\u0103m v\u01b0\u1ee3t qua nhi\u1ec1u th\u1eed th\u00e1ch, kh\u00f3 kh\u0103n<\/strong><\/span><\/h3>\nKh\u00f4ng ph\u1ea3i n\u0103m n\u00e0o c\u0169ng su\u00f4n s\u1ebb, nh\u01b0ng ch\u00ednh trong kh\u00f3 kh\u0103n, tinh th\u1ea7n \u0111o\u00e0n k\u1ebft v\u00e0 b\u1ea3n l\u0129nh t\u1eadp th\u1ec3 m\u1edbi \u0111\u01b0\u1ee3c th\u1ec3 hi\u1ec7n r\u00f5 n\u00e9t. B\u00e0i ph\u00e1t bi\u1ec3u trong bu\u1ed5i ti\u1ec7c t\u1ea5t ni\u00ean<\/span> n\u00ean mang t\u00ednh chia s\u1ebb, kh\u00edch l\u1ec7, ghi nh\u1eadn n\u1ed7 l\u1ef1c v\u00e0 truy\u1ec1n \u0111i hy v\u1ecdng cho n\u0103m m\u1edbi ph\u00eda tr\u01b0\u1edbc.<\/p>\nTo\u00e0n v\u0103n b\u00e0i ph\u00e1t bi\u1ec3u c\u1ee7a gi\u00e1m \u0111\u1ed1c trong ti\u1ec7c t\u1ea5t ni\u00ean <\/span>chi ti\u1ebft:<\/p>\n
\nK\u00ednh th\u01b0a to\u00e0n th\u1ec3 anh ch\u1ecb em c\u1ee7a gia \u0111\u00ecnh [T\u00ean C\u00f4ng ty],<\/em><\/p>\nT\u1ed1i nay, ch\u00fang ta c\u00f3 m\u1eb7t \u1edf \u0111\u00e2y kh\u00f4ng ch\u1ec9 \u0111\u1ec3 kh\u00e9p l\u1ea1i m\u1ed9t n\u0103m c\u0169, m\u00e0 c\u00f2n \u0111\u1ec3 c\u00f9ng nh\u00ecn l\u1ea1i m\u1ed9t h\u00e0nh tr\u00ecnh m\u00e0 t\u00f4i tin r\u1eb1ng kh\u00f4ng ai trong ch\u00fang ta c\u00f3 th\u1ec3 qu\u00ean. Th\u1eb3ng th\u1eafn m\u00e0 n\u00f3i, n\u0103m 2024 kh\u00f4ng ph\u1ea3i l\u00e0 m\u1ed9t ch\u1eb7ng \u0111\u01b0\u1eddng tr\u1ea3i \u0111\u1ea7y hoa h\u1ed3ng.<\/p>\n
Ch\u00fang ta \u0111\u00e3 ph\u1ea3i \u0111\u1ed1i m\u1eb7t v\u1edbi nh\u1eefng bi\u1ebfn \u0111\u1ed9ng kh\u00f3 l\u01b0\u1eddng c\u1ee7a th\u1ecb tr\u01b0\u1eddng. Ch\u00fang ta \u0111\u00e3 ph\u1ea3i c\u1ea1nh tranh v\u1edbi nh\u1eefng \u0111\u1ed1i th\u1ee7 r\u1ea5t m\u1ea1nh. \u0110\u00e3 c\u00f3 nh\u1eefng d\u1ef1 \u00e1n t\u01b0\u1edfng ch\u1eebng \u0111i v\u00e0o b\u1ebf t\u1eafc, \u0111\u00e3 c\u00f3 nh\u1eefng th\u00e1ng doanh s\u1ed1 kh\u00f4ng \u0111\u1ea1t k\u1ef3 v\u1ecdng khi\u1ebfn nhi\u1ec1u ng\u01b0\u1eddi trong ch\u00fang ta, k\u1ec3 c\u1ea3 t\u00f4i, \u0111\u00e3 c\u00f3 nh\u1eefng \u0111\u00eam m\u1ea5t ng\u1ee7.<\/p>\n
(Ng\u1eebng l\u1ea1i, nh\u00ecn bao qu\u00e1t kh\u00e1n ph\u00f2ng).<\/em><\/p>\nNh\u01b0ng, c\u00e1c b\u1ea1n h\u00e3y nh\u00ecn xem, ch\u00fang ta v\u1eabn \u0111ang \u1edf \u0111\u00e2y. V\u1eabn v\u1eefng v\u00e0ng, v\u1eabn s\u00e1t c\u00e1nh b\u00ean nhau. V\u00e0 \u0111i\u1ec1u \u0111\u00f3 c\u00f2n qu\u00fd gi\u00e1 h\u01a1n b\u1ea5t k\u1ef3 con s\u1ed1 doanh thu n\u00e0o.<\/p>\n
Trong nh\u1eefng l\u00fac kh\u00f3 kh\u0103n nh\u1ea5t, t\u00f4i \u0111\u00e3 th\u1ea5y \u0111\u01b0\u1ee3c m\u1ed9t tinh th\u1ea7n [T\u00ean C\u00f4ng ty] m\u1ea1nh m\u1ebd h\u01a1n bao gi\u1edd h\u1ebft. T\u00f4i \u0111\u00e3 th\u1ea5y nh\u1eefng cu\u1ed9c h\u1ecdp k\u00e9o d\u00e0i \u0111\u1ebfn khuya \u0111\u1ec3 t\u00ecm ra gi\u1ea3i ph\u00e1p. T\u00f4i \u0111\u00e3 th\u1ea5y c\u00e1c ph\u00f2ng ban, thay v\u00ec \u0111\u1ed5 l\u1ed7i, \u0111\u00e3 x\u00edch l\u1ea1i g\u1ea7n nhau, h\u1ed7 tr\u1ee3 nhau kh\u00f4ng m\u1ed9t l\u1eddi toan t\u00ednh. T\u00f4i \u0111\u00e3 th\u1ea5y nh\u1eefng c\u00e1i v\u1ed7 vai \u0111\u1ed9ng vi\u00ean, nh\u1eefng l\u1eddi nh\u1eafn “c\u1ed1 l\u00ean” trong nh\u00f3m chat. Ch\u00ednh tinh th\u1ea7n \u0111\u00f3 m\u1edbi l\u00e0 t\u00e0i s\u1ea3n l\u1edbn nh\u1ea5t, l\u00e0 ni\u1ec1m t\u1ef1 h\u00e0o s\u00e2u s\u1eafc nh\u1ea5t c\u1ee7a t\u00f4i.<\/p>\n
Thay m\u1eb7t Ban L\u00e3nh \u0111\u1ea1o, t\u00f4i xin c\u00fai \u0111\u1ea7u c\u1ea3m \u01a1n s\u1ef1 ki\u00ean c\u01b0\u1eddng, s\u1ef1 l\u1ea1c quan v\u00e0 l\u00f2ng trung th\u00e0nh c\u1ee7a t\u1ea5t c\u1ea3 m\u1ecdi ng\u01b0\u1eddi. C\u00e1c b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 nh\u1eefng nh\u00e2n vi\u00ean, c\u00e1c b\u1ea1n l\u00e0 nh\u1eefng chi\u1ebfn binh th\u1ef1c th\u1ee5.<\/p>\n
Ng\u01b0\u1eddi ta th\u01b0\u1eddng n\u00f3i, “L\u1eeda th\u1eed v\u00e0ng, gian nan th\u1eed s\u1ee9c”. Ch\u00fang ta \u0111\u00e3 c\u00f9ng nhau \u0111i qua gian nan, v\u00e0 t\u00f4i tin ch\u1eafc r\u1eb1ng ch\u00fang ta \u0111\u00e3 tr\u1edf n\u00ean m\u1ea1nh m\u1ebd v\u00e0 g\u1eafn k\u1ebft h\u01a1n. N\u0103m 2025 c\u00f3 th\u1ec3 v\u1eabn c\u00f2n th\u00e1ch th\u1ee9c, nh\u01b0ng v\u1edbi tinh th\u1ea7n n\u00e0y, t\u00f4i tin kh\u00f4ng c\u00f3 g\u00ec l\u00e0 kh\u00f4ng th\u1ec3.<\/p>\n
Gi\u1edd ph\u00fat n\u00e0y, t\u00f4i mu\u1ed1n ch\u00fang ta h\u00e3y c\u00f9ng n\u00e2ng ly. Kh\u00f4ng ch\u1ec9 \u0111\u1ec3 ch\u00fac m\u1eebng n\u0103m m\u1edbi, m\u00e0 \u0111\u1ec3 ch\u00fac m\u1eebng cho ch\u00ednh tinh th\u1ea7n kh\u00f4ng bao gi\u1edd g\u1ee5c ng\u00e3 c\u1ee7a ch\u00fang ta. V\u00ec s\u1ef1 ki\u00ean c\u01b0\u1eddng c\u1ee7a \u0111\u1ea1i gia \u0111\u00ecnh [T\u00ean C\u00f4ng ty]! 1, 2, 3… Z\u00d4!<\/p>\n
Ch\u00fac m\u1ecdi ng\u01b0\u1eddi c\u00f3 m\u1ed9t bu\u1ed5i t\u1ed1i th\u1eadt vui v\u1ebb v\u00e0 \u1ea5m \u00e1p!<\/em><\/p>\n<\/span>M\u1eabu 3: Phong c\u00e1ch ng\u1eafn g\u1ecdn, ch\u00e2n th\u00e0nh v\u00e0 g\u1ea7n g\u0169i<\/strong><\/span><\/h3>\nKh\u00f4ng c\u1ea7n d\u00e0i d\u00f2ng hay qu\u00e1 b\u00e0i b\u1ea3n, \u0111\u00f4i khi ch\u1ec9 m\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u ch\u00e2n th\u00e0nh, n\u00f3i \u0111\u00fang l\u00fac v\u00e0 \u0111\u00fang c\u1ea3m x\u00fac c\u0169ng \u0111\u1ee7 \u0111\u1ec3 ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi nghe. M\u1eabu n\u00e0y ph\u00f9 h\u1ee3p v\u1edbi nh\u1eefng bu\u1ed5i t\u1ea5t ni\u00ean nh\u1ecf g\u1ecdn, th\u00e2n m\u1eadt ho\u1eb7c d\u00e0nh cho l\u00e3nh \u0111\u1ea1o c\u00f3 phong c\u00e1ch n\u00f3i chuy\u1ec7n t\u1ef1 nhi\u00ean, g\u1ea7n g\u0169i.<\/p>\n
To\u00e0n v\u0103n b\u00e0i ph\u00e1t bi\u1ec3u trong ti\u1ec7c t\u1ea5t ni\u00ean cu\u1ed1i n\u0103m<\/span> chi ti\u1ebft:<\/p>\n
\nCh\u00e0o m\u1ecdi ng\u01b0\u1eddi!<\/p>\n
L\u1ea1i m\u1ed9t n\u0103m n\u1eefa ch\u00fang ta ng\u1ed3i l\u1ea1i v\u1edbi nhau \u0111\u00f4ng \u0111\u1ee7 nh\u01b0 th\u1ebf n\u00e0y. Th\u1ef1c s\u1ef1 r\u1ea5t vui!<\/p>\n
H\u00f4m nay t\u00f4i s\u1ebd kh\u00f4ng n\u00f3i nhi\u1ec1u v\u1ec1 nh\u1eefng con s\u1ed1 hay k\u1ebf ho\u1ea1ch cao xa \u0111\u00e2u. T\u00f4i ch\u1ec9 mu\u1ed1n chia s\u1ebb m\u1ed9t ch\u00fat c\u1ea3m x\u00fac c\u00e1 nh\u00e2n. M\u1ed7i bu\u1ed5i s\u00e1ng \u0111\u1ebfn c\u00f4ng ty, \u0111i\u1ec1u l\u00e0m t\u00f4i c\u00f3 n\u0103ng l\u01b0\u1ee3ng nh\u1ea5t kh\u00f4ng ph\u1ea3i l\u00e0 nh\u00ecn v\u00e0o b\u00e1o c\u00e1o doanh thu, m\u00e0 l\u00e0 \u0111\u01b0\u1ee3c nghe th\u1ea5y ti\u1ebfng c\u01b0\u1eddi n\u00f3i, ti\u1ebfng tranh lu\u1eadn s\u00f4i n\u1ed5i c\u1ee7a c\u00e1c b\u1ea1n \u1edf g\u00f3c pantry.<\/p>\n
T\u00f4i mu\u1ed1n n\u00f3i m\u1ed9t l\u1eddi duy nh\u1ea5t:\u00a0C\u1ea3m \u01a1n.<\/p>\n
C\u1ea3m \u01a1n v\u00ec \u0111\u00e3 tin t\u01b0\u1edfng t\u00f4i, tin t\u01b0\u1edfng [T\u00ean C\u00f4ng ty], ngay c\u1ea3 khi ch\u00fang ta c\u00f2n r\u1ea5t nh\u1ecf b\u00e9, ngay c\u1ea3 khi t\u00f4i c\u00f3 nh\u1eefng \u00fd t\u01b0\u1edfng \u0111\u00f4i khi h\u01a1i “\u0111i\u00ean r\u1ed3”. C\u1ea3m \u01a1n v\u00ec nh\u1eefng b\u1eefa tr\u01b0a v\u1ed9i v\u00e0ng, nh\u1eefng bu\u1ed5i t\u1ed1i \u1edf l\u1ea1i mu\u1ed9n \u0111\u1ec3 k\u1ecbp deadline. T\u00f4i v\u1eabn nh\u1edb nh\u01b0 in c\u00e1i ng\u00e0y ch\u00fang ta c\u00f9ng nhau \u0103n m\u1eebng h\u1ee3p \u0111\u1ed3ng \u0111\u1ea7u ti\u00ean ch\u1ec9 v\u1edbi v\u00e0i th\u00f9ng pizza ngay t\u1ea1i v\u0103n ph\u00f2ng. Nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u00f3, \u0111\u1ed1i v\u1edbi t\u00f4i, c\u00f2n qu\u00fd h\u01a1n c\u1ea3 nh\u1eefng b\u1eefa ti\u1ec7c sang tr\u1ecdng.<\/p>\n
C\u00e1c b\u1ea1n kh\u00f4ng ch\u1ec9 l\u00e0 nh\u00e2n vi\u00ean, c\u00e1c b\u1ea1n l\u00e0 nh\u1eefng ng\u01b0\u1eddi anh em, nh\u1eefng ng\u01b0\u1eddi \u0111\u1ed3ng \u0111\u1ed9i \u0111\u00e3 c\u00f9ng t\u00f4i x\u00e2y d\u1ef1ng ng\u00f4i nh\u00e0 n\u00e0y t\u1eeb nh\u1eefng vi\u00ean g\u1ea1ch \u0111\u1ea7u ti\u00ean. Th\u00e0nh c\u00f4ng l\u1edbn nh\u1ea5t c\u1ee7a t\u00f4i trong n\u0103m qua kh\u00f4ng ph\u1ea3i l\u00e0 k\u00fd \u0111\u01b0\u1ee3c bao nhi\u00eau h\u1ee3p \u0111\u1ed3ng, m\u00e0 l\u00e0 v\u1eabn gi\u1eef \u0111\u01b0\u1ee3c t\u1ea5t c\u1ea3 c\u00e1c b\u1ea1n \u1edf l\u1ea1i \u0111\u00e2y, c\u00f9ng nhau vui, c\u00f9ng nhau bu\u1ed3n.<\/p>\n
N\u0103m m\u1edbi, t\u00f4i c\u0169ng kh\u00f4ng h\u1ee9a h\u1eb9n g\u00ec to t\u00e1t. T\u00f4i ch\u1ec9 c\u00f3 m\u1ed9t mong mu\u1ed1n l\u00e0 ch\u00fang ta s\u1ebd ti\u1ebfp t\u1ee5c s\u00e1t c\u00e1nh b\u00ean nhau, ti\u1ebfp t\u1ee5c “ch\u00e1y” h\u1ebft m\u00ecnh nh\u01b0 th\u1ebf n\u00e0y, v\u00e0 ti\u1ebfp t\u1ee5c c\u00f9ng nhau t\u1ea1o ra nh\u1eefng s\u1ea3n ph\u1ea9m “ch\u1ea5t”.<\/p>\n
Th\u00f4i, kh\u00f4ng n\u00f3i nhi\u1ec1u n\u1eefa, s\u1ee3 m\u1ecdi ng\u01b0\u1eddi \u0111\u00f3i (c\u01b0\u1eddi). N\u00e0o, 100% nh\u00e9! V\u00ec anh em ch\u00fang ta! Z\u00f4<\/p>\n
<\/span>7 m\u1eb9o “v\u00e0ng” gi\u00fap b\u00e0i ph\u00e1t bi\u1ec3u t\u1ea5t ni\u00ean c\u1ee7a gi\u00e1m \u0111\u1ed1c ch\u1ea1m \u0111\u1ebfn tr\u00e1i tim ng\u01b0\u1eddi nghe<\/strong><\/span><\/h2>\nC\u00f3 m\u1ed9t k\u1ecbch b\u1ea3n hay trong tay ch\u1ec9 l\u00e0 50% c\u1ee7a th\u00e0nh c\u00f4ng. 50% c\u00f2n l\u1ea1i n\u1eb1m \u1edf ch\u00ednh phong th\u00e1i v\u00e0 c\u00e1ch b\u1ea1n truy\u1ec1n t\u1ea3i th\u00f4ng \u0111i\u1ec7p. M\u1ed9t b\u00e0i ph\u00e1t bi\u1ec3u \u0111\u01b0\u1ee3c tr\u00ecnh b\u00e0y t\u1ed1t c\u00f3 th\u1ec3 bi\u1ebfn nh\u1eefng c\u00e2u ch\u1eef tr\u00ean gi\u1ea5y th\u00e0nh nh\u1eefng kho\u1ea3nh kh\u1eafc \u0111\u1ea7y c\u1ea3m x\u00fac v\u00e0 \u0111\u00e1ng nh\u1edb. H\u00e3y t\u00ecm hi\u1ec3u c\u00e1ch ph\u00e1t bi\u1ec3u trong ti\u1ec7c t\u1ea5t ni\u00ean <\/span>d\u01b0\u1edbi \u0111\u00e2y \u0111\u1ec3 ph\u1ea7n tr\u00ecnh b\u00e0y c\u1ee7a b\u1ea1n th\u1ef1c s\u1ef1 \u0111\u1ec3 l\u1ea1i d\u1ea5u \u1ea5n.<\/p>\n<\/span>K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n<\/strong><\/span><\/h3>\nCon ng\u01b0\u1eddi k\u1ebft n\u1ed1i v\u1edbi nhau qua nh\u1eefng c\u00e2u chuy\u1ec7n, kh\u00f4ng ph\u1ea3i qua nh\u1eefng con s\u1ed1 kh\u00f4 khan. Thay v\u00ec ch\u1ec9 n\u00f3i “ch\u00fang ta \u0111\u00e3 v\u01b0\u1ee3t qua kh\u00f3 kh\u0103n”, h\u00e3y k\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n c\u1ee5 th\u1ec3 v\u1ec1 m\u1ed9t d\u1ef1 \u00e1n, m\u1ed9t t\u00ecnh hu\u1ed1ng m\u00e0 c\u1ea3 \u0111\u1ed9i \u0111\u00e3 c\u00f9ng nhau gi\u1ea3i quy\u1ebft. M\u1ed9t c\u00e2u chuy\u1ec7n ng\u1eafn, ch\u00e2n th\u1ef1c v\u1ec1 m\u1ed9t th\u00e0nh c\u00f4ng c\u1ee7a kh\u00e1ch h\u00e0ng, hay m\u1ed9t kho\u1ea3nh kh\u1eafc vui nh\u1ed9n trong v\u0103n ph\u00f2ng s\u1ebd d\u1ec5 \u0111i v\u00e0o l\u00f2ng ng\u01b0\u1eddi v\u00e0 \u0111\u01b0\u1ee3c ghi nh\u1edb l\u00e2u h\u01a1n r\u1ea5t nhi\u1ec1u.<\/p>\n
V\u00ed d\u1ee5:<\/strong> \u201cT\u00f4i v\u1eabn nh\u1edb ng\u00e0y ch\u00fang ta c\u00f9ng nhau xoay x\u1edf v\u1edbi \u0111\u01a1n h\u00e0ng g\u1ea5p cu\u1ed1i th\u00e1ng 9… Khi \u0111\u00f3 t\u00f4i hi\u1ec3u r\u1eb1ng tinh th\u1ea7n \u2018kh\u00f4ng b\u1ecf cu\u1ed9c\u2019 kh\u00f4ng ch\u1ec9 n\u1eb1m tr\u00ean poster, m\u00e0 hi\u1ec7n di\u1ec7n trong t\u1eebng ng\u01b0\u1eddi ch\u00fang ta.\u201d<\/em><\/p>\n![\"K\u1ec3](\"https:\/\/tcskngoisaoviet.com\/wp-content\/uploads\/2025\/08\/Ke-mot-cau-chuyen-Storytelling.jpg\")
K\u1ec3 m\u1ed9t c\u00e2u chuy\u1ec7n (Storytelling)<\/figcaption><\/figure>\n<\/span>S\u1eed d\u1ee5ng ng\u00f4n ng\u1eef c\u01a1 th\u1ec3 t\u1ef1 tin<\/strong><\/span><\/h3>\n\u00c1nh m\u1eaft, c\u1eed ch\u1ec9 tay, t\u01b0 th\u1ebf \u0111\u1ee9ng t\u1ea5t c\u1ea3 \u0111\u1ec1u g\u00f3p ph\u1ea7n l\u00e0m cho b\u00e0i ph\u00e1t bi\u1ec3u th\u00eam s\u1ee9c s\u1ed1ng. \u0110\u1eebng ch\u1ec9 \u0111\u1ee9ng im \u0111\u1ecdc gi\u1ea5y, h\u00e3y d\u00f9ng c\u01a1 th\u1ec3 \u0111\u1ec3 bi\u1ec3u \u0111\u1ea1t c\u1ea3m x\u00fac v\u00e0 t\u1ea1o s\u1ef1 g\u1ea7n g\u0169i. M\u1ed9t n\u1ee5 c\u01b0\u1eddi \u0111\u00fang l\u00fac ho\u1eb7c \u00e1nh m\u1eaft nh\u00ecn th\u1eb3ng v\u00e0o kh\u00e1n gi\u1ea3 s\u1ebd t\u1ea1o hi\u1ec7u \u1ee9ng t\u1ed1t h\u01a1n h\u00e0ng tr\u0103m l\u1eddi n\u00f3i su\u00f4ng.<\/p>\n
<\/span>T\u01b0\u01a1ng t\u00e1c v\u1edbi kh\u00e1n gi\u1ea3<\/strong><\/span><\/h3>\n\u0110\u1eebng bi\u1ebfn b\u00e0i ph\u00e1t bi\u1ec3u th\u00e0nh m\u1ed9t b\u00e0i \u0111\u1ed9c tho\u1ea1i. H\u00e3y k\u00e9o kh\u00e1n gi\u1ea3 v\u00e0o c\u00e2u chuy\u1ec7n c\u1ee7a b\u1ea1n. B\u1ea1n c\u00f3 th\u1ec3 \u0111\u1eb7t m\u1ed9t c\u00e2u h\u1ecfi m\u1edf, ho\u1eb7c nh\u1eafc \u0111\u1ebfn t\u00ean m\u1ed9t v\u00e0i c\u00e1 nh\u00e2n, ph\u00f2ng ban ti\u00eau bi\u1ec3u trong b\u00e0i ph\u00e1t bi\u1ec3u c\u1ee7a m\u00ecnh (“Nh\u01b0 n\u1ed7 l\u1ef1c c\u1ee7a team Marketing trong chi\u1ebfn d\u1ecbch v\u1eeba r\u1ed3i…”). H\u00e0nh \u0111\u1ed9ng nh\u1ecf n\u00e0y khi\u1ebfn ng\u01b0\u1eddi nghe c\u1ea3m th\u1ea5y h\u1ecd \u0111\u01b0\u1ee3c nh\u00ecn nh\u1eadn v\u00e0 l\u00e0 m\u1ed9t ph\u1ea7n c\u1ee7a b\u00e0i ph\u00e1t bi\u1ec3u.<\/p>\n